Translation insights
A practical guide to planning casino and iGaming translation. Use these questions to bring your content, product and marketing teams into the same conversation.
Discuss your projectList the places your text appears: lobby, game help, app, campaign, support centre and account emails. Identify duplicate strings and explain where a shared term needs the same translation. A website word count alone can miss the content behind the interface.
Provide a concise description of features and the correct source rules. In a slot game, a feature name may be creative while its description must remain precise. In table games, identify the variant and explain exceptions.
Mark variables, URLs, tags, product names and code fragments. Explain whether punctuation around a placeholder is editable and whether the variable will insert a number, currency amount or player name.
State the audience, channel and intended action. Include the destination landing page, mandatory wording and character limits. Distinguish an approved offer from a draft so translators know which parts are fixed.
Assign responsibility for language quality, brand voice, product accuracy and market-specific legal review. These are related but distinct checks. Decide how comments will be consolidated to avoid conflicting instructions.
Review the translated content in its final context where possible. Longer words can change a button layout. A label that reads well in a spreadsheet may be unclear beside an icon. Include these checks in your delivery plan.
Include source files, target languages, intended markets, word count, file formats, character limits, terminology, review requirements and the deadline. Identify approved source versions and protected variables.
They should share terminology, but their priorities differ. Game text needs clear, accurate descriptions of mechanics. Marketing may need creative adaptation. Define the approach and approval stages for each content type.
Your next market starts with a conversation
Tell us what you’re building. We’ll help define the translation brief.